The purpose of any business website is to promote a product or service online. The purpose of an ecommerce website is to take it one step further and to allow your visitors to purchase your products or services directly from your website.

The ecommerce website has many great advantages over the non-ecommerce website in that it allows for the generation of revenue with little-or-no time and money spent in selling apart from the initial cost to have the website designed and maintained, and it does not require the visitor to go to a phyisical store to receive their goods

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