Entering 2013 the importance of blogging will continue to grow as Google places a greater emphasis upon fresh and frequently updated content. Anyone who either runs a website, or is considering starting one, knows that in order to be successful you need traffic.

As the number one search engine in the world Google remains as the single most important factor in the ability of a website to attract new visitors. With it's obvious importance people running websites, or considering starting them, need to pay close attention to how Google ranks pages when a search is conducted. Knowing that blogging is going to be an area that Google focuses upon means that websites need to make blogging a large part of what they do going forward.

With the importance of blogging is at an all time high it's very important that websites learn how to make the most out of the blogs that they associate with. In order to be successful and make the most out of blogging websites should use multiple blogs that are related to their subject matter. For example if you have a website about gardening, then you could start blogs about different aspects of gardening. Once you have your blogs started you can link them to your main website, which will help you to generate additional traffic.

The importance of blogging should become increasingly clear as you realize that it will increase your presence on the web. When someone uses Google to search about a subject, having multiple blogs about subjects related to your website will increase the likelihood that one of them will show up in the search results. Since Google is emphasizing fresh content the chances that a blog you are running will show up are pretty good.

If someone visits your blog then you have a pretty good chance of having them follow a link to your main website, which will help you to reach your goal of gaining more site traffic. With an emphasis by Google upon fresh content, and the possibility to draw additional visitors to your site, the importance of blogging should not be overlooked.

Blogging has long had a reputation as something done by an individual, as a niche website that allows people to have a small presence on the web. The truth is that blogging has the potential to be so much more. Blogging can help you to cast a wide net out with search engines helping you to capture new visitors to your website. You can also use blogging to earn supplemental income by placing ads on your blogs. With all that blogging can do for you and your website you need to learn to take advantage of it.

Google is the largest and most powerful search engine in the world. When Google says that it plans to emphasize fresh content and active websites then you need to pay attention. You need to recognize the importance of blogging and use it to help ensure the future success of your website.