With so many companies depending on their company's website as being as a profitable marketing tool, designing a website is not as easy as one might think. A successful website for a business involves many different things including SEO marketing strategies and techniques. Fortunately, many web designers are following the latest trends in using Responsive Web Design instead of the traditional web design formats. The basic function of the responsive web design and its advantages over the traditional designs are more affordable and less time-consuming. These new site designs will eliminate the need for creating several different versions to accommodate mobile phones, desktops, laptops, and tablets. In fact, with the new responsive web designs, the need for the traditional formats are no longer relevant, since it throws them out of the running. These site designs allow the individual to create a one size fit all format because they are compatible with every digital web device. Listed below are three of the top benefits of the responsive website design over the traditional.>/p>

Benefit #1 - RWD keeps the content consistent across sites By using a Responsive Web Design, instead of the traditional web designs, the designer will not have to be concerned or worried about maintaining several different versions of their site when a change is made. The responsive design will keep these versions the same and consistent across the board. Which means, the change that's made will appear correctly on the desktop computer, mobile phone and the tablet (i.e. no additional modifications are required for different versions of the site). This improves the value and quality of the site to visitors and to all of the search engines.

Benefit #2 - RWD Prevents canonical problems and duplicate content Another benefit to using responsive web designs over the traditional design is it eliminates the need for canonical tags. Canonical tags are currently used in the traditional web designs to make three different site designs into one. By utilizing the responsive web design, this technique is no longer required to prevent the duplication of content in mobile or desktop versions. This RWD streamlines the designer's web design efforts, while it also kills 3 birds with 1 stone.

Benefit #3 - RWD Compiles (Gathers) all of the inbound links to one location Another great benefit to using the responsive web design is it solves the designers inbound link problems by utilizing the same URL across multiple devices. The competition on the Internet is great and business owners are all striving to get to the top of the ratings. To get to the top of the ranking, each site gets votes. These votes come from the number of credible inbound links that the site gets. Which means, the more inbound links generated for a given site can place them on the top of the search engines. Therefore, it is important for all inbound links that come from a wide variety of sources (i.e. mobile phones, desktops, tablets, and laptops) to be recognized and counted. With RWD, this problem has been simplified because the votes are coming from one URL instead of multiple ones.

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